Senior Vice President of Marketing for Velosel

"As a sponsor of TiEcon, Trainer Communications did an outstanding job of generating very high level visibility that created significant excitement amongst the conference sponsors, attendees, organizations, and venture capital firms that generously sponsor TiE year round, and our Emerging Star companies. Our coverage in top news outlets such as the San Jose Mercury News, Business Week, and InfoWorld validated the conference's relevancy and importance for entrepreneurs."
- Raj Jaswa, President, TiE

"Bay Partners has a long-standing relationship with Trainer Communications because the agency has demonstrated its ability to deliver excellent PR programs cost effectively. Our portfolio companies such as Brocade Communications, iSpheres, Jarna, Peakstone, and WhereNet have all partnered with Trainer Communications to support aggressive programs that maximize their public relations investment.”
- Neal Dempsey, General Partner, Bay Partners

“This award shouldn’t come as a surprise to Trainer’s customers. We enjoy working with Trainer on a daily basis and value the fact that all of its people are very senior. They challenge us to think about communications in a strategic manner that truly differentiates our technology offering rather than just executing ‘cookie cutter’ public relations programs. Trainer has been instrumental in the maturation of IPWireless from a fledgling start-up company into a leading global provider of mobile broadband solutions.”
- Madelyn Smith, IPWireless

“I am quite a fan of your products based on the multitude of the reviews I have read about Itronix and your products.”
- Ryan Douglas, VP of Strategy and Operations at CDMdata/Kelly-Bluebook

“I am thrilled to be working with Trainer Communications again. When I think of Trainer, the first thing that comes to mind is trust — trust that they’ll get the job done without hand-holding or headaches. Trainer is an extension of my marketing team that’s so integrated into what we do and where we’re going, it’s as if we’re sharing the same office. Trainer knows the nuances of a start-up like no other communications firm in Silicon Valley, and it has the track record to validate such prowess.”
- Russ Henry, Senior Vice President of Marketing for Velosel

"Trainer's commitment, drive, and focus have resulted in an outstanding PR program for Brocade. Working as an integral part of our marketing team, Trainer Communications has consistently delivered exceptional PR results."
- Peter Tarrant, former Vice President of Marketing and Business Development, Brocade

"Trainer was more than our PR agency - they were our partner and ultimately became part of the Sygate family. They brought two things to the table that helped Sygate tremendously - one was valuable communications strategy, and the second was the ability to execute on that strategy. Over the course of our relationship, Trainer did a great job helping us develop the story and secure coverage that clearly validated Sygate's thought and technology leadership - which is why the relationship was so successful."
- John De Santis, former CEO, Sygate, (acquired by Symantec in 2005)

"It has been an absolute pleasure to work with the Trainer Communications team over the past four years, your commitment to your clients, the professionalism and overall experience has been tremendous and I look forward to working with the Trainer team again."
- Rick Walsworth, former Vice President, Marketing, Maranti

"Trainer Communications was the key driver of our outbound marketing efforts for more than three years, enabling us to earn recognition as a market and technology leader by Forbes magazine and the like. Trainer implemented a game-changing communications strategy for G-Log that immediately translated into new leads and helped us close deals - ultimately leading to a notable acquisition."
- Marybeth Stiberth, Director of Corporate Communications, G-Log

"We view Trainer Communications as a strategic partner that will help Aligo extend its leadership position as we deliver mobile applications that empower executives, sales teams and field force workers for Global 2000 companies with timely, reliable, secure data and integrated transaction capabilities needed to take productivity to new heights. Trainer's highly experienced team is not only extremely productive, but also among the most visionary in the industry. Trainer's forte is in helping its clients rise above the noise and establish a credible, lasting reputation that facilitates long-term success." - Joyce Kim, Vice President of Marketing, Aligo

"Trainer Communications is smart, they know what they are doing and I like to work with them."
- Nick Allen, Vice President and Research Director, Gartner Group

"We view Trainer as an extension of us. We're very pleased with the results achieved through our communications program and would highly recommend Trainer to any other non-competing company."
- Marie Hartis, Director, Marketing Communications, Itronix Corp.

“Trainer’s ability to hone our messaging and secure meetings with key influencers resulted in a very successful company launch. The buzz created within the analyst community has directly supported our business development and sales efforts.”
- Robert Roblin, President and CEO, Collation

Trainer Communications is nothing short of amazing. During my last presentation at the Deutsche Bank Technology Conference I told the audience how important our PR firm was to my company's success. Afterward, one of the investors approached me to say "Wow, nobody ever gives credit to their PR firm." My response - "Nobody else has a PR firm like this." I guess I've come to expect results 300% better than forecast.
- Chris Melville, President and CEO, InterSAN

"Trainer Communications is not a typical public relations firm.  Its strategic services and communications expertise go well beyond the norm of most agencies I have encountered over my career."
- Mike Malloy, Vice President, Marketing, Wily Technology

"With Trainer, our companies get more than communications results. They get business results."
- Mark Dempster, Communications Partner, Sequoia Capital

"Trainer Communications is one of the few agencies that combine exceptional industry knowledge, talent, integrity, and execution. I make it a point to try to meet with every one of their customers, because I know I'm going to find exciting new companies that are poised for success. The result of Susan and her team's hard work speaks for itself."
- Joshua Greenbaum, Principal, Enterprise Applications Consulting

"Trainer Communications has been an extremely instrumental part of Peakstone's marketing success with their strategic and creative counsel and by positioning us with the analyst and media communities. Within the first six months of working with Trainer Communications, they had secured high-profile results in the Wall Street Journal and the San Jose Mercury News, as well as in key industry publications read by our partners and customers. We appreciate that Trainer Communications provides a very senior level staff that offers responsive service to ensure we can adapt quickly to the dynamics in our industry."
- T.M. Ravi, former Founder and CEO, Peakstone

“The real meat of Trainer Communications' value to our investments is that they can understand at the highest strategic levels what the company must do to get to the next step. It's very rare to find PR professionals who understand the company's business plan as well as its senior management team."
- Chris Noble, General Partner at Bay Partners

"Within 21 days of engaging with Trainer Communications, WhereNet received national news coverage for the first time in the company's history. The Trainer team secured articles in publications such as Time Magazine, Newsweek, the New York Times, and USA Today and secured more than 150 instances of broadcast coverage throughout the United States, Canada, Asia, and Europe."
- Tom Turner, former Senior Vice President, Marketing and Business Development, WhereNet

"Trainer Communications is a professional and responsive group. They do their utmost to make their clients available and are proactive in their approach. Trainer is selective about their clients and ensures that their specialists are familiar with the company's management and technology before they approach the media. I know that when Trainer Communications calls, they have a client who has interesting technology and a sound business plan."
- Steve Coplan, the451.com

“I've worked with Trainer Communications since 1997 as a company founder, an angel investor and board member. I appreciate Trainer Communications' ability to develop high-profile awareness for companies - - especially early stage companies – that supports their businesses. Their proactive, ‘no-excuses’ approach differentiates them from other PR agencies and works well for entrepreneurs."
- Sandeep Johri, Executive in Residence, Mayfield

"Trainer Communications is one of those rare finds, a public relations firm that leverages industry expertise and contacts to secure attention for companies right out of the starting gate. What's more, their practice of forecasting results has set a new standard for what emerging high-tech companies should expect from their PR firms."
- Wes Raffel, General Partner, Advanced Technology Ventures

"Trainer Communications is the saviest firm in the valley and we consider them our best PR partners. Their senior team of professionals have a depth and breadth of technology understanding that is unparalled in the industry. Trainer Communications really understands how to work with us to maximize the use of television as an effective publicity tool. With their help, we get great content for our news program, and their clients receive nationwide exposure before a highly desirable audience."
- Mike Sanford, producer, Business Now

"In the land of high-tech PR, most are glorified appointment bookers. Trainer is one of the very few we deal with that actually talk the talk, and don't waste my time."
- Steve Duplessie, Founder, Enterprise Strategy Group

"Trainer Communications has conscientious public relations professionals who understand what I need as a journalist and respect my time. If I need a source for a story, I go to Trainer Communications first. Susan and her entire staff care about the long-term success of their clients as well as the reputation of Trainer Communications. They don't give me crap."
- Roberta Silverstein, Freelance Journalist, California CEO magazine and Electronic News

"Trainer Communications has a compelling value proposition that takes emerging start-ups in the high-tech industry from 0-60 mph in record time. In the first 60 days of signing with 3ware, Trainer Communications launched a successful funding and product tour securing over 35 briefings with key industry analysts and top-tier business press resulting in over 20 press hits including Bloomberg News, Red Herring and Information Week. It is refreshing to work with such a senior-caliber of PR professionals who understand the technology landscape and can execute in a rapid-fire environment."
- Beau Vrolyk, former President and CEO, 3ware, Inc.

"Trainer Communications has quickly been able to differentiate Agility from a growing crowd in the optical components market and position us as the leader in a new market category of high-power, widely tunable lasers. Through aggressive initiatives and senior-level support, Trainer Communications has secured coverage for us with key publications such as The Wall Street Journal, The Red Herring and many of our strategic industry publications within the first 60 days of our working relationship."
- Arlon Martin, former Vice President of Marketing, Agility

"My perspective on Trainer Communications comes from the calm, competent, professionalism exhibited by their team. They always deliver what they promise and the quality is excellent."
- John Teresko, Senior Technology Editor, IndustryWeek

"In 20 years of business Susan Trainer is one of the most outstanding women leaders I have ever worked with! She delivers outstanding value for her employees, her clients and her family. She is one in a billion!!"
- Rayona Sharpnack, President, Institute for Women’s Leadership

"Trigo was interested in pursuing new PR activities that would promote our thought-leadership with press and analysts. Trainer Communications created a plan to implement a web-based survey that would allow us to easily access eCommerce experts and solicit their useful feedback which we then promoted to the press. There was a substantial ROI benefit as well. The eCommerce survey resulted in 20 valid customer leads - 6 of which were 'hot'. In addition, we received 9 press and analyst hits. The value of this program was very high to us."
- Russ Henry, former Senior Vice President, Marketing, Trigo

"I have had the opportunity to work with Susan Trainer and her team since 1996. Her firm continues to be in high-demand despite the recent downturn, because Susan and her people have an enviable track record in the Valley of delivering measurable business value to their start-up clients, year-over-year. Every interaction I’ve had with Susan and her team has been meaningful. And her enthusiasm is contagious!"
- Nancy L. Gieringer, Collabri Group

"Trainer Communications is 'moving the needle' to elevate netDialog as the pioneer of online customer management in a very competitive industry. Their creativity, soild relationships and results-orientation have helped netDialog position its unique closed-loop solution above the crowd."
- John Fantuzzi, Co-Founder, CEO and President, netDialog

"Trainer's industry knowledge and large number of relationships with the press and analyst communities is outstanding. This, combined with the firm's results-based focus and strategic expertise, makes them a truly exceptional communications firm, delivering results consistent with business goals."
- Peter Tarrant, former Vice President Marketing, ONStor

"Solid moved its worldwide headquarters to Mountain View, Calif. back in 1999. We were originally founded in Finland, but in coming to the United States, we needed rapid exposure to the analyst community. In addition, our product messaging, at the time, was complex and needed to be reworked to have more appeal in the U.S. marketplace. Within two months of working with Trainer Communications, we had our positioning well-honed and an analyst tour booked - where we ultimately spoke with 22 different analysts from 14 firms. Seventeen of those analysts are referenceable to the press now and many are planning to include us in their upcoming reports. Trainer Communications got us on the map very quickly impressing us with their technology backgrounds, proven processes, and deep relationships with the analyst community."
- Kay Kienast, former Vice President of Marketing, Solid

"Trainer Communications has played a critical role in establishing a new category of software and putting Oblix on the map. Their first-hand experience with Silicon Valley software start-ups and their consistent, results-oriented style has helped our company reach important milestones that many start-ups simply never achieve. Our outstanding coverage in the industry press, as well as coverage in the majority of regional and national business publications demonstrates our PR success. We made an excellent choice in partnering with Trainer Communications."
- Robert Drescher, Vice President of Marketing, Oblix

"With the team from Trainer Communications on the job, Versata has consistently achieved visibility ahead of our competition. It's truly the results that count!"
- Mike DeVries, Vice President of Marketing, Versata

"Within one year of shipping product, Cloudscape received four awards and became one of the recognized players in a space dominated by huge established companies. Much of this success is directly attributable to Trainer Communications. Their tireless enthusiasm, rich media contacts, and professional skill resulted in over 140 press hits in Cloudscape's first year." - Malcolm Colton, former Vice President of Marketing, Cloudscape

"As a start-up company in a very competitive market, public relations has played a critical role in helping NightFire play among the giants in the telecom industry. Through Trainer Communications' efforts and aggressive PR support, NightFire has been recognized in the high-noise telecom industry as a poineer of solutions to automate the telecom service supply chain. Among our recent PR successes is the recent selection by a leading publication as one of the top six telecom start-ups of the year."
- Keith Giarman, Vice President of Sales and Marketing, NightFire

"Trainer Communications' experience in working with early stage software companies was crucial in our selection of them. Their ability to develop and execute strategic PR campaigns produced tremendous results for us and directly resulted in numerous investor inquiries."
- Santosh Alexander, CEO and Co-Founder, iSpheres Corp.

• Awards
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