Mike DeVries,

Vice President of Marketing, Versata

If you’re seen as visionary, you’re seen as extraordinary. A well-targeted thought leadership campaign can rapidly propel your company to the head of your customers’ short lists—or even to the head of the market. Trainer develops this advantage with a fully integrated PR-and-marketing approach that differentiates our clients by championing a hot issue or an educational initiative that ties in closely with their services or products. A special kind of brand recognition then grows, with deep roots and serious staying power because it’s grounded in a more meaningful and multi-faceted relationship with the company’s audience. When prospects think about the given trend or social issue, they’ll think of the company, its experts, and its offering. This drives visibility, lead generation, and increased revenues in the short term and, most importantly, builds momentum over the long term.

While most agencies only offer one-off, non-integrated, thought leadership/issues management projects, Trainer’s strategic thought leadership programs are supported by an integration of corporate communications, marketing communications and branding activities intertwined with your overall public relations and analyst relations programs.