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Director, Marketing Communications, Itronix Corp.
Attention: Business and technology industry reporters / editors What: Susan Trainer, CEO of Trainer Communications, headlines eBig Forum for Start-Ups/VC Special Interest Group – Presenting “ Getting Attention in 2004 - Successful Communications for Pre-liquidity Companies”
When: 6:30 pm – 9:00 pm, October 13, 2004
Where: WineCentives, Inc. 6040 Dougherty Road, Dublin, CA 94568
Members of the media are invited to hear Susan Trainer, President and CEO of Trainer Communications, the seventh largest privately held communications agency in the Bay Area, lead an open forum discussion on compelling communications strategies that contribute to the success of pre-liquidity companies.
Successful Communications for Pre-liquidity Companies" October 13, 6:30-9:00 p.m.
In her discussion, Susan will talk about effective communications strategies for Silicon Valley technology startups that includes an integrated communications approach, promoting products, sales, business development and partners, customer service, and corporate development. In this keynote, Susan will also address, how to describe a company, products and value proposition; enlist 3rd party supporters; define whom to communicate to and how best to reach them; develop a campaign that demonstrates momentum and delivers results; and finally, how to stay ahead of the curve to maintain thought leadership. For more information about this eBig event, visit: http://www.ebig.org/sig/sig.aspx?SIGid=23&EventID=469&old
About Susan Trainer, President & CEO, Trainer CommunicationsSusan established Trainer Communications in 1995 to support some of the most prominent emerging technology companies with cutting-edge marketing communications services. Since that time, the agency has become the seventh largest privately held communications agency in the greater Bay Area and one of the top 10 agencies to work or in the United States (according to a 2004 Holmes Report). Trainer Communications has played an integral role in generating high-profile publicity for more than 75 startups.
Susan's career began at Telex in 1986, and continued through 1992 – which included a merger with Memorex – making the combined entity a $2 billion computing hardware concern. While with Memorex Telex, Susan supported hundreds of product announcements, a corporate restructuring, and dozens of acquisitions. In 1993, Susan joined Sybase, Inc., where she was accountable for introducing and managing the communications for strategic System 10 products and corporate partnerships.
Susan earned a Bachelor of Science degree in psychology with a minor in business from Emporia State University in Emporia, Kansas, and a Master of Arts degree in industrial organizational psychology from the University of Tulsa in Tulsa, Oklahoma. An accomplished writer, she has published her psychology research and was a columnist for Marketing Choices magazine. In 2002, the East Bay Business Times named her one of the top 40 East Bay executives under 40 and she has been featured in the New York Times, Hemispheres, MSNBC.com, Entrepreneur, East Bay Business Times, Silicon Valley Business Times, and Working Mother. Susan’s been a featured speaker at technology and business conferences; and served on the advisory boards of ListenPoint, RitePage, and East Bay Tech.Net. Susan chairs the communications committee for special projects for the Contra Costa County regional YMCA, is a member of the TiE Corporate Alliance board, and is a founding member of Executives Leading Sustainable Change, an organization designed by the Institute for Women's Leadership (IWL).
About Trainer CommunicationsTrainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.
