“Within one year of shipping product, Cloudscape received four awards and became one of the recognized players in a space dominated by huge established companies. Much of this success is directly attributable to Trainer Communications. Their tireless enthusiasm, rich media contacts, and professional skill resulted in over 140 press hits in Cloudscape's first year.”
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Former Vice President of Marketing, Cloudscape
SAN DIEGO, CA (Tuesday, April 12, 2005) - The Information Storage Industry Center (ISIC) at the University of California, San Diego (UCSD) announced today that Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, is now a sponsor of the ISIC’s StorageNetworking.org Initiative.
StorageNetworking.org
is a non-profit, university-based program focused on addressing the
educational needs of data storage technology users. The initiative is:
- Creating a community of practice that brings together academia and all industry segments to address the issue of storage management professional education and training.
- Establishing and supporting a global, grass roots Storage Networking User Group (SNUG) model, so that data management professionals can interact with their peers and other knowledge experts in a vendor-neutral, education-focused environment.
- Developing an online portal that empowers storage managers by giving them access to relevant resources, educational information, and expert advice.
- Advocating and facilitating the expansion of university-based educational offerings focused on data storage topics, to better prepare tomorrow’s storage managers.
“We
are pleased to sponsor the StorageNetworking.org initiative to educate
the end user community on the latest storage advances in the industry,
said Sabrina Sanchez, vice president client services and storage
practice leader, Trainer Communications. “Trainer Communications’
strong blend of technology, marketing and communications experience has
established category leadership for more than 75 start up companies
including Brocade, Trigo Technologies (acquired by IBM in March, 2004),
Actona (acquired by Cisco in June, 2004, Oblix (acquired by Oracle in
March, 2005) and InterSAN (acquired by Finisar in March, 2005). We look
forward to partnering with StorageNetworking.org to drive awareness for
the stellar work the organization is doing to bring together academia
and all industry segments to address the issue of storage management
professional education and training.”
The ISIC is one of 22 Alfred P. Sloan Foundation Industry Centers at 15 leading universities across the country. “In addition to creating a significant body of observational research about each industry segment, one of the Sloan Foundation’s goals is the application of academic resources to help identify and address industry challenges,” says ISIC Director Dr. Roger Bohn. “Through this initiative, we feel we can begin to address the challenges of data management professional education and knowledge sharing in ways that benefit the entire industry. We are pleased that Trainer Communications has taken a major step in supporting this initiative.”
“Trainer Communication’s support of StorageNetworking.org is extremely positive,” says ISIC Industry Relations Director Ron Durbin. “Their contributions enable us to further support the storage users that are the backbone of our SNUGs and to involve even more universities and affiliate organizations. We are grateful to Trainer Communications for giving back to the industry in such a positive way, and we look forward to ensuring that their gift is a meaningful one.”
The StorageNetworking.org Initiative is funded through foundation grants and charitable gifts to the University of California, San Diego (UCSD). Current sponsors include Trainer Communications, the Alfred P. Sloan Foundation, the Storage Networking Industry Association (SNIA), Hewlett-Packard, EMC Corporation, Engenio Information Technologies, Inc., Rainfinity, NeoScale Systems, Inc., Storage magazine, InfoStor magazine, and Byte and Switch.
About the StorageNetworking.org Initiative
StorageNetworking.org is a university-based, non-profit initiative created and managed by the Alfred P. Sloan Foundation Information Storage Industry Center (ISIC) at the University of California, San Diego. Its mission is to address the educational needs of data storage technology users. The initiative is currently stimulating the creation of local and regional storage networking user groups (or SNUGs), so that data management professionals can exchange information with their peers and other knowledge experts. It is also developing a new online resource portal to provide access to user group resources and industry-specific educational opportunities. For more information, including listings of StorageNetworking.org Affiliates, Advisors, and Sponsors, go to http://www.StorageNetworking.org.
About the ISIC
The Information Storage Industry Center (ISIC) at the University of California, San Diego is a social science research program studying the business and economic aspects of the data storage industry. Established in 1998 as an Alfred P. Sloan Foundation Industry Center, ISIC conducts research on all segments of this rapidly evolving and highly competitive global industry. ISIC is affiliated with UCSD’s Graduate School of International Relations and Pacific Studies (IR/PS), one of the world’s top international graduate programs specializing in the Pacific Rim. For more information on the ISIC, visit http://isic.ucsd.edu.
About the IR/PS
Established in 1986, UCSD’s Graduate School of International Relations and Pacific Studies (IR/PS) is the University of California’s only professional school of international affairs and the only graduate school in the United States to focus exclusively on the Pacific Rim. More information on the graduate school and its faculty can be found at http://www-irps.ucsd.edu.
About Trainer CommunicationsTrainer Communications is dedicated to delivering customized marketing communications and public relations campaigns to emerging and high-growth companies. Trainer’s services enable companies to effectively communicate with their customers, partners, and investors, as well as the media and analyst communities. Trainer is the only agency that guarantees quantifiable results directly related to its clients’ business objectives. Established in 1995, Trainer Communications has aggressively grown by successfully working with more than 150 companies, supporting approximately one-third of the portfolio through a positive liquidity event. Some of Trainer's most notable successes include BookCrossing, Brocade, Cloudscape, Credant, CrossWorlds, eBoodle, G-Log, Itronix, Jericho Forum, ONStor, Presidio, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, Trainer Communications offers deep domain expertise across a range of technologies, including storage, information security, enterprise software, networking, consumer technology, and communications/optical/wireless.
For more information, visit www.trainercomm.com.
