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“Solid moved its worldwide headquarters to Mountain View, Calif. back in 1999. We were originally founded in Finland, but in coming to the United States, we needed rapid exposure to the analyst community. In addition, our product messaging, at the time, was complex and needed to be reworked to have more appeal in the U.S. marketplace. Within two months of working with Trainer Communications, we had our positioning well-honed and an analyst tour booked - where we ultimately spoke with 22 different analysts from 14 firms. Seventeen of those analysts are referenceable to the press now and many are planning to include us in their upcoming reports. Trainer Communications got us on the map very quickly impressing us with their technology backgrounds, proven processes, and deep relationships with the analyst community.”

Kay Kienast,

former Vice President of Marketing, Solid

Workshare

Workshare, an information security company, delivers Secure Content Compliance solutions to over 6,000 organizations worldwide. Workshare solutions uniquely combine policy enforcement, management control and user entitlement to ensure safe information exchange without business disruption. Its products include Workshare Protect, Workshare Professional, Compare Service and TRACE! Workshare’s customer base spans small to large organizations in every industry segment with more than 60 percent of the Fortune 1000 and 85 percent of the ProServices 250. Over one million professionals in 65 countries use Workshare software. The company has offices in San Francisco, New York, Chicago, Atlanta, Dallas, Washington DC, London, Frankfurt, Hong Kong, Paris and Sydney. Workshare is the sponsor of: www.metadatarisk.org the definitive source for content security.�

BACK TO: Markets we serve

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.

Workshare

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The Trainer Way

The Trainer Way